"The Lego Batman Movie", Blog, Stories, Content, Communications, Jay Croft, writer, journalist, gay, StoryCroft

Why ‘The Lego Batman Movie’ Is More Than an Ad

“The Lego Batman Movie” seems simple enough for most kids and parents. It’s a cartoon about a bunch of toy superheroes. But for adults in communications, is it something else? A two-hour commercial? An epic, elegant example of content marketing and brand storytelling? Or, as my comics-loving pal said, is it simply the best “Batman”[…]