communication skills, interview, tough questions, stupid question

9 proven ways to get what you need in the hardest interviews

All professional communicators face difficult interviews sometimes, with people who can’t or won’t give you what you need. How do you respond? Do you get tough with your questions like a reporter or a prosecutor? Do you smile and nod and hope that you can somehow make sense of this later? And then do you walk away[…]

print magazines

The truth about print: 5 strong reasons to love it now

In the digital age, is print dead for business and corporate communications? Imagine you produce an employee magazine, brochure or other print product as part of a recurring campaign. You regularly must assess whether to continue printing or abandon it and its negative associations: costs tree-killing old-fogeyness You manage expenses and distribution responsibly. Surveys find support[…]