Writing topics

15 proven ways to have tons of great writing and content ideas

How do you come up with writing and content ideas? I’ve been asked that throughout my career as a writer and content director. We all sometimes struggle with it. And the question can keep would-be writers and even seasoned content teams from getting started. It’s the same even if you don’t consider yourself a writer,[…]

'The Lego Batman Movie'

Why ‘The Lego Batman Movie’ Is More Than an Ad

“The Lego Batman Movie” seems simple enough for most kids and parents. It’s a cartoon about a bunch of toy superheroes. But for adults in communications, is it something else? A two-hour commercial? An epic, elegant example of content marketing and brand storytelling? Or, as my comics-loving pal said, is it simply the best “Batman”[…]