'The Lego Batman Movie'

Why ‘The Lego Batman Movie’ Is More Than an Ad

“The Lego Batman Movie” seems simple enough for most kids and parents. It’s a cartoon about a bunch of toy superheroes. But for adults in communications, is it something else? A two-hour commercial? An epic, elegant example of content marketing and brand storytelling? Or, as my comics-loving pal said, is it simply the best “Batman”[…]