Here’s a short story that can help all writers in our search for content. My friend Evelyn Amaya Ortega posted this photo of her 8-year-old, Bella, on Instagram and Facebook with the following caption. She planted the seeds. She waited patiently all summer as the plants grew… And grew… Getting taller and taller. This week, the flowers bloomed. #Happy[…]
Let’s talk about typos. They’re so embarrassing, right? I once misspelled an executive’s name in the subject line of an email – to her. (My new contact lenses were blurring my vision.) A friend misspelled his own byline at his first newspaper reporting job. (He was nervous on his first day at work.) Another friend[…]
“The Lego Batman Movie” seems simple enough for most kids and parents. It’s a cartoon about a bunch of toy superheroes. But for adults in communications, is it something else? A two-hour commercial? An epic, elegant example of content marketing and brand storytelling? Or, as my comics-loving pal said, is it simply the best “Batman”[…]
Do you want to be a stronger writer? Of course you do. Everyone writes so much these days — at school, work and home. And who would say, “No, thank you. I don’t want to write better.” Think of it like this. At the start of every new year, many people resolve to lose weight, so[…]
Writing and editing have given way lately to easy talk about storytelling and content. The conversation is often about the supposed “Big Picture” in business communications, marketing, websites and social media. And it is important, of course. But strategies and UX studies won’t help us if our content isn’t as good as it can be. Writing[…]