creative thinking runner

How to be absolutely more effective, creative: Get fit

Creative thinking gets fired up by exercise. Want proof? Michael, a corporate attorney, solves his complicated work problems while swimming. Todd, who manages PR for a large communications firm, likes to have one-on-one meetings with his direct reports at the company gym. And Lyndsey, a photographer, cleared her head to open her own business while[…]

Writing topics

15 proven ways to have tons of great writing and content ideas

How do you come up with writing and content ideas? I’ve been asked that throughout my career as a writer and content director. We all sometimes struggle with it. And the question can keep would-be writers and even seasoned content teams from getting started. It’s the same even if you don’t consider yourself a writer,[…]

print magazines

The truth about print: 5 strong reasons to love it now

In the digital age, is print dead for business and corporate communications? Imagine you produce an employee magazine, brochure or other print product as part of a recurring campaign. You regularly must assess whether to continue printing or abandon it and its negative associations: costs tree-killing old-fogeyness You manage expenses and distribution responsibly. Surveys find support[…]

short story, bella, flowers

Little girl’s perfect short story will make you smile

Here’s a short story that can help all writers in our search for content. My friend Evelyn Amaya Ortega posted this photo of her 8-year-old, Bella, on Instagram and Facebook with the following caption. She planted the seeds. She waited patiently all summer as the plants grew… And grew… Getting taller and taller. This week, the flowers bloomed. #Happy[…]

'The Lego Batman Movie'

Why ‘The Lego Batman Movie’ Is More Than an Ad

“The Lego Batman Movie” seems simple enough for most kids and parents. It’s a cartoon about a bunch of toy superheroes. But for adults in communications, is it something else? A two-hour commercial? An epic, elegant example of content marketing and brand storytelling? Or, as my comics-loving pal said, is it simply the best “Batman”[…]

Paige Braddock, Snoopy, Peanuts, Charlie Brown

What’s Her Story: Carrying on the ‘Peanuts’ Legacy

For cartoonist Paige Braddock, the “Peanuts” gang means spreading sweet bliss every day of the year. She is the creative director at Charles M. Schulz Creative Associates in Northern California. Paige oversees the visual and editorial direction for all “Peanuts” licensed products all over the world. A cartoonist herself, she has drawn several “Peanuts” books, the[…]