Jay Croft Bio

December 15, 2013

I’m a purpose-driven storyteller.

My passion is planning, producing and sharing content that targeted audiences find useful and engaging.

That motivates people to take action.

That helps drive business results.

I was trained as a journalist and spent 20 years as a reporter and editor at mainstream dailies from Anchorage to South Florida and, finally, at The Atlanta Journal-Constitution. I wrote metro news articles, then worked on the early ajc.com, and finally produced the daily Living section.

In 2007, I switched to corporate communications and brand journalism, creating internal and digital communications for Coca-Cola, SunTrust and Cox Enterprises.

As a consultant and free-lancer, I’m proud to be affiliated with Coke, Cox, Verizon, MasterCard and others.

I’m addicted to ice cream and fitness – and yes, I see the contradiction.

I have an Instagram feed about Atlanta’s urban art, just for fun.

My favorite movie is “The Godfather.”

And as a longtime reporter, editor and corporate communicator, I know a lot of smart, savvy folks in this line of work. If I can’t tell your story right, I’ll connect you with someone who can.